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Business Negotiation


Boost your negotiation skills and gain a deeper understanding of the psychology behind successful negotiations. During this 2-day masterclass, you will improve your ability to prepare and conduct business negotiations. Learn to successfully create and claim value in negotiations. This is essential to achieving and exceeding your business goals.

Important facts and dates

•    Tuition: €2,290  
•    Duration: 2 days •    Language: English 
•    Next start date: 24 April 2024 •    Type: masterclass 
•    Lectures: Wednesday and Thursday (09:00 – 17:00)  •    Location: Roeterseiland campus

*UvA alumni receive a 10% discount. Fees are VAT-exempt.

For whom?

This masterclass is for you if you want to build an advanced understanding of negotiation dynamics and sharpen your negotiation skills. You will benefit from the masterclass whether you already have negotiation experience or whether negotiation is still new to you. Typical participants have job profiles related to sales, procurement and project management, or participate in preparation for a senior management position. 

Need help?

Reach out to us for questions about this masterclass or our transportation and accommotion options. We respond within 3 business days. 

Jannice Daha LLM 
Manager Executive Education 
E: executive-education@uva.nl 
T: +31 (0)6 4834 9056 

Copyright: UvA EB
The programme provided a good balance between theory and practice Diogo Mendes, Global Commodity Buyer at GKN Aerospace | Fokker Technologies Read Diogo's full review
Why join this masterclass?
Sharpen your negotiating skills
Balanced mix of theory and practice
Directly benefit from your skills

What will you learn?

At the end of the masterclass you will: 

  1. have developed an advanced understanding of the psychology underlying negotiations; 
  2. have improved your ability to systematically plan, prepare and conduct business negotiations; 
  3. be able to effectively claim value and secure your interests in negotiations, without harming the relationship to your counterpart; 
  4. know how to create value and identify negotiation solutions that integrate all parties’ interests (win-win agreements); 
  5. know how to form and manage effective negotiation teams.
Business Negotiation explained in 3 minutes

Dr. Alfred Zerres explains what the masterclass Business Negotiation entails and what aspects make it so unique.

Teaching staff

Associate Professor of Business Psychology Alfred Zerres is specialised in negotiation in research, teaching, and consultancy. He has a long track record as consultant and negotiation trainer for corporate clients across the globe. 

Dr. A. (Alfred) Zerres

Associate Professor of Business Psychology

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Facts & Figures
Part-time, short-term, module
0 ECTS, 2 days
Language of instruction
Starts in
April, November
Roeterseiland campus