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We make thousands of decisions that can have an important impact on our professional and private lives. Many are driven by biases. Understanding these biases and their behavioural and neural origins, will help us to learn why and how we make decisions and how we can improve the results and outcomes. In this new 2-day masterclass, you will learn how technological advances in neuroscience can be used in business, marketing and in economics. The first edition will take place on 15 & 16 June 2023.

STAP Budget

You can request STAP Budget for this programme.

Why join the masterclass Neuroeconomics?

  • What will you learn?
    • You will gain an understanding of how the brain makes decisions.
    • You will develop awareness of your own and your clients’ decision biases.
    • You will learn about rewards and punishments and how they influence decisions.
    • You will understand the social brain and its involvement in communication and relationships.
    • You will learn how technological advances in neuroscience can be used in business and marketing.
  • For whom?

    Participants in this masterclass are executives and marketing specialists at all levels that are curious about how decisions are made. Both by their customers, their employees and by themselves.

  • Dates and fees
    Dates Spring Thursday 15 and Friday 16 June 2023
    Dates Autumn Thursday 14 and Friday 15 December 2023
    Times: 09:30 - 17:30
    Fee: €1,950*

    *UvA alumni get a 10% discount. Fees are VAT-exempt.

    STAP Budget

    You can request a STAP Budget for this programme. To be eligible for the subsidy of €1,000 you need a STAP registration certificate. To get this, tick the STAP Budget box in the application form above. Take into account that there are deadlines for registration and receiving the necessary STAP registration certificate.

    More about the STAP Budget
  • Practical information
    Location: Amsterdam Business School
    Mode of study Onsite programme
    Language: English
    Certification: You will receive a Certificate of Attendance from the University of Amsterdam
  • Teaching staff

    Jan B. Engelmann is a psychologist and cognitive neuroscientist. His research and teaching focuses on the neurobiology of social and economic decision-making and has been published in top journals across all fields of neuroeconomics. He is Professor of Neuroeconomics at the Amsterdam School of Economics and leads the research group Amsterdam Neuroeconomics. He also:

    • received an MA in Experimental Psychology from the University of St. Andrews and a PhD from Brown University;
    • worked with neuroscientists, psychiatrists and economists at Emory University, the University of Zurich and Radboud University;
    • received a number of awards, including the Radboud Excellence Fellowship and the John Dickhaut Memorial Grant from the Society for Neuroeconomics.


If you have any questions regarding this masterclass or other short programmes, please contact:

Jannice Daha LLM
Manager Executive Education
+31 20 525 6134

Facts & Figures
Mode Part-time, short-term, module
Credits 0 ECTS, days
Language of instruction English
Starts in June, December
Location Roeterseiland campus