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Neuroeconomics

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Learn how to apply the latest technological advances in neuroscience to business, marketing, and economics by joining our 2-day masterclass Neuroeconomics. The science of neuroeconomics uses an interdisciplinary approach drawing on psychology, neuroscience and economics. It provides us with insights into how decisions are made and what goes on inside our brains. These insights help you to improve the results and outcomes of your decisions.

Important facts and dates

•    Tuition: €1,950  
•    Duration: 2 days •    Language: English 
•    Next start date: 2024 dates to be announced  •    Type: masterclass 
•    Lectures: Thursday and Friday (09:30 – 17:30)  •    Location: Roeterseiland campus

*UvA alumni receive a 10% discount. Fees are VAT-exempt.

For whom?

This masterclass is for executives and marketing specialists at all levels who are curious about how decisions are made; by their customers, their employees and by themselves. 

Need help? 

Reach out to us for questions about this course or our transportation and accommotion options. We respond within 3 business days. 

Jannice Daha LLM 
Manager Executive Education 
E: executive-education@uva.nl 
T: +31 (0)6 4834 9056

Why join this masterclass?
Unravel the mysteries of economics and social decision-making processes to achieve better results
Balanced mix of theory and practice
Directly apply your skills

What will you learn?

At the end of the masterclass you will: 

  1. understand how the brain makes decisions; 
  2. be aware of your own and your clients’ decision biases; 
  3. have learned about rewards and punishments and how they influence decisions; 
  4. understand the social brain and its involvement in communication and relationships; 
  5. know how to use technological advances in neuroscience in business and marketing. 

Teaching staff

In his reasearch and teaching Jan Engelmann focuses on the neurobiology of social and economic decision-making. His research has been published in top journals across all fields of neuroeconomics. 

Prof. dr. J.B. (Jan) Engelmann

Psychologist and Cognitive Neuroscientist

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Facts & Figures
Mode
Part-time, short-term, module
Credits
0 ECTS, days
Language of instruction
English
Starts in
June, November
Location
Roeterseiland campus