Positions

Assistant Professor of Marketing

Research programme

Strategy and Marketing 

Research interests

Branding, Marketing Communication, Consumer Behavior

Dissertation title

Brand Synapse: The Role of Perceived Fit in Consumer Evaluations of Brand Alliances

Corporate ties

Research projects in cooperation with Caracta Business Direction (caracta.com) and 37°Celsius Brand Solutions (37celsius.nl).

Teaching activities

Current year

Organisation & Environment (foundation course)
Marketing Management (advanced Bachelor course)
Marketing (core Bachelor course)
Consumer Behavior (Master course)
Management Research 2 (Bachelor course)
Branding (MBA course)