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Event Design Certificate Programme

This 3-day program is for change-makers, such as program managers, event managers and marketing managers who want a hands-on approach to understanding, designing and delivering events.

As a result of the Covid-19 pandemic, this program will be transformed into a digital edition. More information on the exact dates of these events will follow a.s.a.p. 

You can still apply for this program and we will update you with the latest developments. 

During this program you will learn to

  • Identify and overcome obstacles to obtain next level Event Design success and accelerated growth
  • Lead a team through the Stakeholder Alignment Canvas, Empathy Map, Event Canvas and Event Delta and Prototyping Canvas as a facilitator
  • Prototype Event Designs to articulate the narrative of the event design
  • Ability to facilitate a team through the Event Design using the Event Canvas™️ Methodology to demonstrate the value of an event

What is the Event Design using the #EventCanvasTM methodology?

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. Building a thorough #EventCanvas can be achieved through a 3 stage Event Design using the Event Canvas Methodology where the team involved in the event systematically analyses, designs and outlines the inputs for the components of a successful event. The methodology is intended to stimulate the creation of a common visual language that results in the ability for event owners to tell their event story in 60 seconds or less.

Why complete training?
Completing in-person training with the Event Design Collective will give you the invaluable tools and methodology proficiency to raise your events to the next level. Additionally, you will be able to meet and collaborate with a powerful network of event designers from around the world. Whether you complete a training unit with your team or alone, the common visual language is a professional investment that is translatable into events worth attending in the future.

Should you participate?

This program is for change-makers, such a program managers, event managers and marketing managers who want a hands-on approach to understanding, designing and delivering events that matter. People who are searching for a way to combine theory with practical knowledge and skills. Still doubting if this is for you? Contact us or read what others have to say about this program.

Foto: Roel Frissen en Ruud Janssen

Your teachers

Roel Frissen and Ruud Janssen created the #EventCanvas and are founders of Event Design Collective. 

The company provides Event Design Consultancy Services and develops tools and training and educational programs. Meeting Professionals International is worldwide distribution partner of all Event Design Certificate Programs.

Follow this three day programme and become a certified Event Designer.


Event Canvas

Practical information

The Event Design Program is a 3-day program. For latest dates and time download our brochure. The price for this course is € 2.500.00 (including catering and digital program materials). MPI members receive a discount of € 500.00, AUV members (UvA Alumni) receive a discount of 10%. Invoices will be sent from Event Design Collective GmbH, which means the course fee is exempt from VAT for non-Swiss countries.

Participants receive a valuable Event Design Certificate.
Location: University of Amsterdam Roeterseiland Campus
Dates: new dates will follow as soon as possible. Contact us for more information.

Questions about this programme? Please contact one of the teachers: 

Roel Frissen Ruud Janssen
roel.frissen@edco.global ruud.janssen@edco.global
T +31 (0)6 551 923 23 T +41 79 291 06 23


Event Design Certificate Programme
Vorm Deeltijd, kortlopend, incompany
Studielast EC, 3 dagen
Voertaal Nederlands
Start Augustus